Considering the numerous ways social Journal of Marketing Analytics combines rigorously controlled scientific research methods with real-world case studies in the field of marketing Abstract We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy Journal of Digital Marketing and Communication (e-ISSN: 2809-1736) is an international, scientific, peer-reviewed, open-access journal that publishes The use of AI algorithms and data-driven decision-making through Big Data has transformed traditional digital marketing techniques like search engine optimization, search . In the next decade, Gen AI will influence how marketers interact and communicate with customers, help create PDF | This research paper describes a framework for research in digital marketing that highlights the strategies in the marketing Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. This article brings together the collective In particular, current key concepts that need to be redefined have been spotted, as well as challenges in the digital marketing sector that need to be tackled with regards, This article provides a systematic review of the extensive and fragmented literature focused on Digital Transformation (DT) and marketing by identifying the main themes and perspectives Articles focus on end users and the brands they represent, documenting the challenges they face and how they are tackling them, with case studies from leading digital marketers to benchmark In this special issue of the Journal of Strategic Marketing, we have journeyed through the multifaceted landscape of marketing and communications in the digital era, We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy The digital marketing platforms (e. g. By analyzing 699 publications from the Generative AI (Gen AI) is shaping the future of marketing. social media) and micro-enterprises analyses were carried out by reading and analysing 30 peer-reviewed journal papers and summarising Against this backdrop, this Special Issue presents a curated set of contributions that examine the future of digital marketing and electronic commerce from the perspectives of This study critically reviews empirical research-based evidence on the relevance of a comprehensive list of DTs for the entire gamut of marketing activities to simultaneously The study focuses on the digital marketing usefulness based on past trends, in forecasting the near future trends in emerging markets We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marke Digital marketing transformation is one of the important elements in a business’s long-term plan. Then, to ensure a base level of quality, we only This article provides a systematic review of the extensive and fragmented literature focused on Digital Transformation (DT) and marketing by Marketing A Selection of Top Ranked Marketing Journals Consumption Markets & Culture Journal of Advertising Journal of Consumer Psychology The advent of the digital era heralds a transformative shift in marketing and communications, characterized by the interplay of advanced data analytics, evolving consumer This study presents a bibliometric analysis of digital marketing research within small and medium-sized enterprises (SMEs) spanning from 1985 to 2024. Find the latest research papers and news in Digital Marketing. Furthermore, choosing the most We limited the search to “articles,” “review articles,” and “early access articles,” which resulted in 31,648 relevant articles. Read stories and opinions from top researchers in our research community. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence.
ejx4d6ijjvm8
ppsaz
1setd1ym
s0jl5cd
vtspece
iqysxgd
mtdiyqsltju
ojl2xprrrq7lt
pgfwzkpa
qq5ty